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LinkedIn for Executive Job Search – Best Practices to Land Your Dream Job

LinkedIn for Executive Job Search Career Impressions_ (002)

Are you using LinkedIn for your executive job search?  With almost 800 million members and growing, LinkedIn is the world’s largest professional network, and an incredible way to make professional connections and seek new opportunities.

How to Effectively Use LinkedIn for Executive Job Search

Maximize your profile

Start by filling out every section of your profile to create a complete picture of your career. Use storytelling to craft a compelling About section that captures attention, summarizes your strengths, and defines your value proposition. Succinctly state what you do, why you do it, and what makes you great at it.

Your LinkedIn About section is an excellent opportunity to build your brand and make a more personal connection. It can be written in the first person with a less formal tone than your resume, focusing on the problems you solve and how your position ties into the company’s big picture.

Lead strong with the most compelling information – what will make people stand up and pay attention? Hook your reader at the beginning and keep your summary engaging and easy to read. Short paragraphs, lists, or bullet points ensure your bio is visually appealing and easy to digest.

Be as thorough as possible when filling out the sections, taking advantage of LinkedIn’s many features.

Use Keywords Strategically

Keep SEO in mind when filling in your LinkedIn profile. What words or phrases are potential employers or connections typing in when searching for your position? Any word or phrase used to describe your industry, role, or specific qualifications are excellent options.

Use keywords throughout your profile, including your headline, job summary, and qualifications. Scatter the keywords and phrases naturally throughout the copy so it sounds organic and easy to read. As with your resume, you want to optimize for both apps and the human eye.

Be Active on LinkedIn  

You will get the most significant benefit of using LinkedIn for your executive search if you are consistently active on the platform. Post to your profile, share helpful articles with your insights and consider creating articles or videos to position yourself as an expert in the field.

Be social – interact with other people and pages, provide insightful comments, join groups, and actively participate. Stay in touch with your connections, reach out and say hi, or share articles or videos you think they may find interesting.

Seek New Connections

It’s a good idea to actively grow your network, even when you’re not searching for work. Seek out connections you would like to make, and try to find common ground – do you both know the same person, have you worked at the same company, do you have the same interests? Make a note of what you have in common, giving them a great reason to add you as a new connection.

Use LinkedIn as a Research Tool

LinkedIn is an incredible tool to help you connect with your dream companies and learn more about them. What are they looking for, what types of employees do they have working for them right now? How would you fit into the overall culture? Check out employee profiles, job descriptions, company pages, and any press or articles that offer insights into organizations.

 

Using LinkedIn for executive job searches can help you grow your network, reach new connections, and seek out your next executive opportunity. With the right strategy and approach, LinkedIn can be a valuable tool in your job search toolkit!

To learn more about how to use LinkedIn to its fullest check out New LinkedIn Features for Executive Job Seekers.

 

 

 

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New LinkedIn Features for Executive Job Seekers

New LinkedIn Features for Executive Job Seekers _ (002)

LinkedIn is a top platform for recruiters and hiring managers seeking to fill executive roles. If you aren’t already using the platform as part of a successful executive job search, you may miss opportunities. Harness its power by being more active on the platform and taking full advantage of these new LinkedIn features.

 

#Opentowork Photo Frame

You can use this searchable hashtag as a frame around your profile photo. In the top section of your profile, select “open to,” “finding a new job,” or “hiring.” The frame quickly signals your network, recruiters and prospective employers that you are searching for work.

On 5 million profiles, the frame averaged 40% more contacts from recruiters and 20% more messages from the LinkedIn community.

 

Integrated Virtual Meeting Platforms

Link your profile to a virtual meeting platform such as Microsoft Teams, BlueJeans, or Zoom, and quickly jump from messages to a face-to-face chat. You’ll need an account with whatever platform you choose and will set the meeting up there.

 

Audio Clips

You can now record and post 10 seconds of audio to give the correct pronunciation of your name.  You can also use it to provide a little snippet about yourself to make a more personal connection.

 

Creator Mode

Creator mode is a new setting you will find in your profile dashboard once it is rolled out to all users. LinkedIn designed the feature for thought leaders and content creators who regularly share expertise. Once you flip it on, the primary action on your profile will switch from Connect to Follow (with the option to connect still available). And you can now prominently display articles on your dashboard.

 

Free Courses

Need to brush up on a few skills? You’ll find over 600 free courses available, centred around in-demand jobs such as software development, digital marketing, IT support, graphic design and data analysis. Be sure to search them through  opportunity.linkedin.com because they are only accessible on the regular LinkedIn Platform if you are a premium member.

 

Additional Search Filters

LinkedIn added a keyword filter when searching for people, jobs, courses, or within other sections of the platform. You can use the feature to search out specific contacts who may help with your current job search or target a unique job opportunity.

 

Video Cover Story

Personalize your first impression with a short video introduction. Once you add your video, an orange ring will appear around your profile photo, and a preview will silently play within the frame (captioning will be coming soon!)

 

To leverage the power of LinkedIn features, maximize your profile, make use of these features, engage your network, and be active on the platform. Above all, provide value to your connections in the form of articles, videos, and insightful comments that share your expertise. You’ll get out of it what you put into it. If you expend the effort, LinkedIn can be a valuable tool in your executive job search.

If you have access to these LinkedIn features – some of which are still being rolled out  –  test them out and let me know what you think. I’d love to hear your feedback!

 

For more tips on using LinkedIn effectively, check out my post, How Can I Increase My Visibility on LinkedIn?