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Creating an Online Presence During Executive Job Search

Online Presence Career Impressions_ (002)

Creating an online presence during an executive job search is becoming increasingly important. Most employers will research executive candidates thoroughly, which often includes a search of their online profiles and presence.  Building a positive online presence ensures that you, as a leader, direct your narrative.



Benefits of an Online Presence During an Executive Job Search

  • The ability to share more in-depth details of career highlights and leadership accomplishments.
  • Less missed opportunities as employers passively or actively search for suitable candidates online.
  • Easier for others to refer or recommend through LinkedIn profile sharing or reference.
  • More personalized connection and value-sharing, giving organizations better insight into culture fit.
  • Improved searchability through targeted keywords when employers seek or research candidates online.
  • 98% of employers conduct background research online, with 90% seeking out the social media profiles of job candidates


3 Steps to a Stand-Out Online Presence

Step One – Decide on how you want to brand yourself.

The first step to building an online presence during an executive job search is to develop your brand identity. How do you want people to see you?

As with any marketing project, you want to be clear on your messaging. Questions to ask when developing your brand identity:

  • Which areas do I want to be known for?
  • What are the main problems I solve?
  • How do I define my value proposition? What sets me apart from my competition?
  • What specific value do I offer organizations?
  • How do my skillsets, experience and education come together to paint a complete picture of my career story?

Positioning yourself as an expert in your field goes a long way to developing the type of online presence employers seek.


Step Two – Choose your platform(s)

You’ll find an endless number of platforms to help you build your online presence. Depending on your industry, some will be a better fit than others.

LinkedIn is generally top-of-mind at an executive level, but Facebook, Twitter, or Instagram may also be good options, depending on industry standards. If it makes sense for your line of work, a personal website where you can display a virtual portfolio is another great option.

It’s better to focus your energy on one platform and go all in than to spread yourself thin by showing up in too many places. Research each platform carefully, looking for the ideal fit for you, your goal, and your messaging.

LinkedIn – LinkedIn is the gold standard for executive job search and networking. Approximately 77% of recruiters use LinkedIn as their go-to platform, compared with 63% who prefer Facebook.

Using LinkedIn to Build an Online Presence:
  • Optimize your profile, filling in each section, using keywords employers may be searching
  • Be active on the site regularly, posting, engaging, and commenting
  • Create and share content to show your expertise and position yourself as an expert in your field
  • Actively seek out the type of companies you are looking for
  • Build connections and grow relationships

Twitter – Many companies use Twitter to post and promote job openings. Following your target companies can be a great way to be the first to know when they have a new position. Using hashtags on your posts can also be a great way to show up when employers search for keywords and phrases.

Facebook – While considered more of a personal platform, businesses may still look at your Facebook profile. Be sure what you post is in line with the brand identity you want to establish. Joining professional groups on Facebook can also help you network to find potential opportunities.


Step Three – Create and share content.

Sharing your expertise can go a long way to positioning yourself as an expert in your field. One of the best ways to do this is to create fresh content. Are you a good writer, natural on-screen, or a wiz designing infographics? Play to your strengths, and craft helpful content that shows (rather than tells) that you know your stuff.

You could also consider guest blogging for industry sites or agreeing to be a guest on a podcast. Sharing your expertise and providing helpful insights builds your brand and develops your online presence during a job search.

Sharing content others created (with your insights, of course) can also go a long way to building your online presence and positioning yourself as a thought leader in your field.


Building a standout online presence during an executive job search is quickly becoming an essential skill to master. Done well, it can get you in front of the right companies, show what you can do, and position you as a strong leader in your field.

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LinkedIn for Executive Job Search – Best Practices to Land Your Dream Job

LinkedIn for Executive Job Search Career Impressions_ (002)

Are you using LinkedIn for your executive job search?  With almost 800 million members and growing, LinkedIn is the world’s largest professional network, and an incredible way to make professional connections and seek new opportunities.

How to Effectively Use LinkedIn for Executive Job Search

Maximize your profile

Start by filling out every section of your profile to create a complete picture of your career. Use storytelling to craft a compelling About section that captures attention, summarizes your strengths, and defines your value proposition. Succinctly state what you do, why you do it, and what makes you great at it.

Your LinkedIn About section is an excellent opportunity to build your brand and make a more personal connection. It can be written in the first person with a less formal tone than your resume, focusing on the problems you solve and how your position ties into the company’s big picture.

Lead strong with the most compelling information – what will make people stand up and pay attention? Hook your reader at the beginning and keep your summary engaging and easy to read. Short paragraphs, lists, or bullet points ensure your bio is visually appealing and easy to digest.

Be as thorough as possible when filling out the sections, taking advantage of LinkedIn’s many features.

Use Keywords Strategically

Keep SEO in mind when filling in your LinkedIn profile. What words or phrases are potential employers or connections typing in when searching for your position? Any word or phrase used to describe your industry, role, or specific qualifications are excellent options.

Use keywords throughout your profile, including your headline, job summary, and qualifications. Scatter the keywords and phrases naturally throughout the copy so it sounds organic and easy to read. As with your resume, you want to optimize for both apps and the human eye.

Be Active on LinkedIn  

You will get the most significant benefit of using LinkedIn for your executive search if you are consistently active on the platform. Post to your profile, share helpful articles with your insights and consider creating articles or videos to position yourself as an expert in the field.

Be social – interact with other people and pages, provide insightful comments, join groups, and actively participate. Stay in touch with your connections, reach out and say hi, or share articles or videos you think they may find interesting.

Seek New Connections

It’s a good idea to actively grow your network, even when you’re not searching for work. Seek out connections you would like to make, and try to find common ground – do you both know the same person, have you worked at the same company, do you have the same interests? Make a note of what you have in common, giving them a great reason to add you as a new connection.

Use LinkedIn as a Research Tool

LinkedIn is an incredible tool to help you connect with your dream companies and learn more about them. What are they looking for, what types of employees do they have working for them right now? How would you fit into the overall culture? Check out employee profiles, job descriptions, company pages, and any press or articles that offer insights into organizations.


Using LinkedIn for executive job searches can help you grow your network, reach new connections, and seek out your next executive opportunity. With the right strategy and approach, LinkedIn can be a valuable tool in your job search toolkit!

To learn more about how to use LinkedIn to its fullest check out New LinkedIn Features for Executive Job Seekers.




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New LinkedIn Features for Executive Job Seekers

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LinkedIn is a top platform for recruiters and hiring managers seeking to fill executive roles. If you aren’t already using the platform as part of a successful executive job search, you may miss opportunities. Harness its power by being more active on the platform and taking full advantage of these new LinkedIn features.


#Opentowork Photo Frame

You can use this searchable hashtag as a frame around your profile photo. In the top section of your profile, select “open to,” “finding a new job,” or “hiring.” The frame quickly signals your network, recruiters and prospective employers that you are searching for work.

On 5 million profiles, the frame averaged 40% more contacts from recruiters and 20% more messages from the LinkedIn community.


Integrated Virtual Meeting Platforms

Link your profile to a virtual meeting platform such as Microsoft Teams, BlueJeans, or Zoom, and quickly jump from messages to a face-to-face chat. You’ll need an account with whatever platform you choose and will set the meeting up there.


Audio Clips

You can now record and post 10 seconds of audio to give the correct pronunciation of your name.  You can also use it to provide a little snippet about yourself to make a more personal connection.


Creator Mode

Creator mode is a new setting you will find in your profile dashboard once it is rolled out to all users. LinkedIn designed the feature for thought leaders and content creators who regularly share expertise. Once you flip it on, the primary action on your profile will switch from Connect to Follow (with the option to connect still available). And you can now prominently display articles on your dashboard.


Free Courses

Need to brush up on a few skills? You’ll find over 600 free courses available, centred around in-demand jobs such as software development, digital marketing, IT support, graphic design and data analysis. Be sure to search them through because they are only accessible on the regular LinkedIn Platform if you are a premium member.


Additional Search Filters

LinkedIn added a keyword filter when searching for people, jobs, courses, or within other sections of the platform. You can use the feature to search out specific contacts who may help with your current job search or target a unique job opportunity.


Video Cover Story

Personalize your first impression with a short video introduction. Once you add your video, an orange ring will appear around your profile photo, and a preview will silently play within the frame (captioning will be coming soon!)


To leverage the power of LinkedIn features, maximize your profile, make use of these features, engage your network, and be active on the platform. Above all, provide value to your connections in the form of articles, videos, and insightful comments that share your expertise. You’ll get out of it what you put into it. If you expend the effort, LinkedIn can be a valuable tool in your executive job search.

If you have access to these LinkedIn features – some of which are still being rolled out  –  test them out and let me know what you think. I’d love to hear your feedback!


For more tips on using LinkedIn effectively, check out my post, How Can I Increase My Visibility on LinkedIn?