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7 Must-Haves for an Impactful Executive Resume

7 Must-Haves

As an executive looking for your next leadership challenge, you need your executive resume to make an impact and stand out from the crowd! A dry autobiography with a list of qualifications and job tasks isn’t going to achieve that for you.

Ensure your executive resume does not read as a history of your career (looking back) but as a marketing document (looking forward) that sells a specific product (you!) to a defined target market (your dream company).

Here are 7 must-haves to create an impactful executive resume that gets you noticed for top jobs.


7 Must-Haves for an Impactful Executive Resume

  1. Quantifiable results.

What details are unique only to you? What information can you share in your resume that no one else can? Your results.

A list of qualifications and generic responsibilities can be found on many executive resumes. But stories, accomplishments, and challenges unique to your leadership story will help you stand out from the crowd.

Give specific examples of how you cut costs, increased revenues, or saved time (give numbers, even if they are approximate). Share about times that you overcame obstacles to achieve success, directed teams to great outcomes, or turned around operations/situations/finances.

Emphasize relevant results to the particular company you’re applying to.

Use a storytelling formula to share your results:

  • Implemented new procedures that saved the company $40K over 3 months.
  • Led a team of 12 to increase sales by 30% over the previous year.


  1. Leadership skills

Unique to executive-level resumes, employers want to see what you can do and how you can lead and develop a team, a division, or a business to drive results. Demonstrate your ability to manage, find, and develop talent. Speak to your ability to direct processes and budgets.

Results-driven scenarios are a great start, but executive resumes also need to highlight leadership savvy. How have you mentored, guided, or helped lead a team to success? What is your leadership style and how has that benefited others? How have your decisions improved an organization?


  1. Modern format with white space

We are visual creatures and make quick decisions. Your executive resume might get skipped over if you have an outdated format crammed with big blocks of text.  If the file is hard to read, key content may never be seen or read!

Recruiters and hiring managers often begin with a quick scan, spending only a few seconds on the first pass. A modern format that quickly displays key areas ensures the essentials are easy to spot. A clean format also makes it easy for a reader to track through the file and pick out big wins and relatable details.

Use an accessible format that draws attention to the most crucial information, is pleasing to the eye, includes appropriate white space, and visually sets you up as the senior professional that you are.


  1. An eye-catching start (professional summary)

The top one-third of your resume is prime real estate – you want to capture attention early to get your readers engaged. Start strong with a clear headline that states intent (Executive Leader ….Chief Executive Officer….or EVP of Operations are examples). Next, ensure the opening shares an obvious benefit – how can you make an impact? What are you best known for?

This is not a ‘save the best for last’ type situation – if you don’t grab attention early, readers may not stick around to read to the end.

Make the start of your executive resume easy to read with a benefit statement and 4-5 bullet points of your career highlights (with quantifiable results). Mine up some of your best and most impactful successes near the start of the file. Feed the reader the really good stuff, first!


  1. Core proficiencies section

Soft skills and core proficiencies should focus on executive-level skillsets like change management, people development, risk mitigation, emotional intelligence, adaptability, financial stewardship, optimization, or innovation.

Target this section of your resume to each position. Think of the essential skills recruiters or hiring committees are looking to check off their list. Aim for critical proficiencies (both hard and soft) unique to your industry (rather than generic skills like ‘team player’ or ‘detailed oriented’).


  1. Keywords and phrases

Although I’m sure you are also networking, using LinkedIn, and working with recruiters, there may also be times when your executive resume needs to pass through an applicant tracking system.

Write for both humans (first and foremost) but also consider the system. Both ‘readers’ need to see alignment in resume content. Consider the keywords and phrases in the target job to address in your executive resume to improve file performance.

Use the job posting as a guide. The posting includes all the words and key phrases to consider. Integrate select words and phrases organically and truthfully throughout the file.


  1. Work History

This seems obvious, but I must mention it….an executive resume needs more than a history of your work and a list of responsibilities. The goal is to show how each role and company contributes to your career story. How can you highlight your value and impact? Can you provide the proof?

Tell a story about your career history, but do it succinctly. Heavy detail is not as important as quality facts.

Avoid a list of duties beginning with “I was responsible for”. Instead, start points with action words such as innovated, developed, motivated, helmed, generated, or directed.

Aim for reverse chronological order and focus heavily on your last 10-15 years of experience. If you have earlier experience that is VERY relevant, there are ways to position big impacts from earlier times in the file without having to go into great depth.


You only have one chance to make a first impression. Be sure your executive-level resume grabs attention, engages your readers, and gives an obvious benefit, demonstrating the value and impact you have to offer a company.

For more tips and resources on crafting an impactful executive resume, visit my blog or review a list of my award-winning executive resume writing services.


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Boost Confidence During Executive Job Search – 10 Tips to Lift Spirits

Boost Confidence During Executive Job Search – 10 Tips to Lift Spirits


An executive job search can be draining mentally and physically, and if it extends more than a few months, it can take a toll on your confidence and self-esteem. Fear of uncertainty, financial stress, self-doubt, and feelings of hopelessness can start to creep in. But there are many things you can do to boost confidence during an executive job search.


  1. Clearly define what you want.

Look at your job search as a two-way street – it’s not just about finding a company seeking your qualifications; you also want to make sure that they are a good fit for you, your values, and your career goals. Remember all that you have to offer!

  • What responsibilities are you looking for?
  • What type of company do you want to join?
  • Where do you see your career heading?
  • What type of company culture would be a good fit for you?


  1. Know your qualifications.

A great way to give yourself a confidence boost is to sit down and write out all your skillsets and qualifications. Keep a running ‘win sheet’ where you jot down the specifics of any significant accomplishments. While you won’t necessarily list all of these on your resume, having a master list of your core competencies and soft skills makes it easier to customize your resume and cover letter for a specific role. It also reminds you that you’re a highly qualified candidate!


  1. Ask for help.

You don’t have to go solo in your job search! Reach out to your network, talk to friends, or enlist the help of a professional resume writer or career coach. They help you nail down your career goals, create an incredible file, and practice for interviews. An outside perspective that reminds you of your accomplishments and self-worth is invaluable.


  1. Prepare, prepare, prepare.

The more prepared you are, the more confident you will feel. Thoroughly research the company to customize your resume and cover letter. Brush up on your interview skills (especially if it’s been a while) and conduct practice interviews to ensure you show up feeling confident and self-assured, knowing what you have to contribute to the organization.

Prepare and practice answers for commonly asked questions and create a list of questions to ask your interviewer. It’s also a good idea to craft a 20-30 second elevator pitch and a brand statement that will help you make an incredible first impression.


  1. Keep it in perspective.

Remind yourself how your job search fits into the grand scheme of your life. One day, when you’re working at your dream job, you’ll look back to realize this was a stepping stone to success. In most cases, the worst-case scenario during a job search is that you won’t receive this offer. Consider this a good thing. Perhaps this role wasn’t a good fit, and the right one is just around the corner.


  1. Work hard to keep a positive mindset.

A big piece of keeping confidence up during an executive job search is intentionally catching negative thoughts as soon as they pop into your mind and pushing them away before they can take root. Pay close attention to your inner critic, and silence them when you feel it speaking out of turn. Be sure to take time to focus on keeping a positive mindset intentionally.


  1. Put imposter syndrome in its place.

The fear of not being up for the job may creep into your mind during your job search, especially when some positions have a mile-long list of requirements. If imposter syndrome starts to creep in, remind yourself of your worth, qualifications, and what you have to offer a company.


  1. Don’t take rejection personally.

Harder said than done, I know. But think about all the reasons someone doesn’t get a job…maybe another applicant has a friend on the inside, or an internal candidate came forward within the company. A job rejection doesn’t mean you weren’t qualified or incredible at what you do. It simply means that the position wasn’t the right fit for you.


  1. Take care of yourself.

Try not to get so focused on your job search that you lose sight of what else is important in life. Be sure to keep up with your physical and mental health by giving yourself time to enjoy your hobbies and interests. You still need downtime to relax, have fun, and enjoy life – you can’t job hunt 24/7.


  1. Remember, it takes time.

You don’t just want any job; you want THE job. Your perfect fit. A place where you can thrive and grow. Finding that takes time and patience; keep your confidence up during your job search, have faith that the perfect fit is out there, and keep at it.


Your perfect executive position is out there – stay patient and persistent, and you’ll find it soon enough. Use the tips above to help boost confidence during an executive job search, and remember that you are not alone.

Check out my executive resume writing services on the site. For additional resources and tips to help you land your ideal role, visit Job Search Journey.


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How to Use Social Media in an Executive Job Search

Social Media Career Impressions_ (002)

Social media is an incredible tool in executive job search to help get you in front of recruiters and potential employers who are actively searching to fill positions. Learn to use it well, and it could become your secret weapon. Many executives underestimate the power of social media, so it is often underutilized in a search strategy.

Using Social Media in an Executive Job Search

Audit Your Online Presence

If you’re new to creating an online presence, an excellent place to start is with an audit of your current platforms. Open an incognito browser and Google your name to see which social media platforms pop up.

While you don’t need to show up and be active everywhere, potential employers and recruiters should be able to find you through a simple Google search.

Knowing where you show up, what images are attached to your name, and what people are saying about you gives you a jumping-off point in creating an online presence that can help you find your next executive role.


Choose Your Platforms

Facebook, Instagram, LinkedIn, TikTok, Twitter – your options are endless. It’s a good idea to choose one platform and go all in, rather than to spread yourself thin by trying to show up everywhere. Look to thought leaders in your industry, recruiters, and hiring managers, and show up where they are active.

LinkedIn is the obvious choice for many executives, but depending on your industry, Facebook, Instagram, and Twitter may also be beneficial.


The world’s largest professional network, LinkedIn has 810 million members in more than 200 countries and territories worldwide. This social media site is an incredible networking tool and an excellent resource for accessing job postings, conducting job research, and building thought leadership.

According to a post by Influential Executive: “most Fortune 500 CEOs are on social media“.  And stats suggest that “more than one in eight LinkedIn users are decision-makers”.


Many employers advertise positions on Facebook. Following an organization’s Facebook page can give you early access to openings, and help you stay up to date with what’s happening in the company.

In addition, Facebook is known for its robust groups. Look for opportunities to find and join like-minded groups on the site – even if they are not job-related. For example, a search for “executive groups” on the site brings up executive networking event groups to women-specific networking groups to career network groups. Engagement in any of these groups could put you in touch with new people, ideas, leads, or opportunities.


Instagram is the perfect choice for executives working in creative industries. As a visual platform, you can establish your personal brand while demonstrating social media skills.

Search and use hashtags to identify other people or pages of interest. Engage on the site and build your own visibility to get noticed.


One benefit of Twitter is free-flowing communication with recruiters and hiring managers. It is also a great way to keep an eye out for open positions and upcoming events within your target companies.

Some hashtags to follow on Twitter, as an executive job seeker, may include #executiveresume, #executivesearch, and #executivejob. But don’t just scroll and lurk. Control your narrative by building a strong profile, sharing tweets and posts that demonstrate your authority on a subject, and initiating connections.



Stay Active and Up-to-Date

To make the most of social media during your job search, you want to keep your profiles, bios, and images current. Get engaged and active on social media to increase your reach, get you top of mind, and generate great conversations and new connections.

Creating content on social media is an incredible way to position yourself as an expert in your field. Even if you are not creating your own content, sharing articles from leaders in your industry (with your insights) is an excellent way to show potential employers that you are current and willing to learn.


Strategically Build Your Brand

Strategy plays a significant role in succeeding with social media. A strategically built brand helps you get in front of the right people and positions you as a thought leader and ideal candidate.

When building your personal brand, ask yourself questions, such as:

  • How do I want people to see me?
  • What do I want to be known for?
  • What keywords are recruiters and employers typing in when searching for my position?
  • Where are they spending time on social media?


Grow your network

Networking is an essential component of job searching and one of the top ways job seekers get hired. Social media is an incredible way to meet new people and expand your network, especially when in-person events are limited.

Reach out to connections for information, advice, and introductions to hiring managers. Stay connected and regularly engage with your new contacts.


Used strategically, a strong social media presence can help you grow your network, build your brand, and get your name in front of recruiters and hiring managers. Knowing how to navigate the world of social media is quickly becoming a necessary tool in your job search toolkit. It may just lead you to your next executive role!

For more tips, scripts, and resources to help you use social media in your executive job search, Visit Job Search Journey.

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Creating an Online Presence During Executive Job Search

Online Presence Career Impressions_ (002)

Creating an online presence during an executive job search is becoming increasingly important. Most employers will research executive candidates thoroughly, which often includes a search of their online profiles and presence.  Building a positive online presence ensures that you, as a leader, direct your narrative.



Benefits of an Online Presence During an Executive Job Search

  • The ability to share more in-depth details of career highlights and leadership accomplishments.
  • Less missed opportunities as employers passively or actively search for suitable candidates online.
  • Easier for others to refer or recommend through LinkedIn profile sharing or reference.
  • More personalized connection and value-sharing, giving organizations better insight into culture fit.
  • Improved searchability through targeted keywords when employers seek or research candidates online.
  • 98% of employers conduct background research online, with 90% seeking out the social media profiles of job candidates


3 Steps to a Stand-Out Online Presence

Step One – Decide on how you want to brand yourself.

The first step to building an online presence during an executive job search is to develop your brand identity. How do you want people to see you?

As with any marketing project, you want to be clear on your messaging. Questions to ask when developing your brand identity:

  • Which areas do I want to be known for?
  • What are the main problems I solve?
  • How do I define my value proposition? What sets me apart from my competition?
  • What specific value do I offer organizations?
  • How do my skillsets, experience and education come together to paint a complete picture of my career story?

Positioning yourself as an expert in your field goes a long way to developing the type of online presence employers seek.


Step Two – Choose your platform(s)

You’ll find an endless number of platforms to help you build your online presence. Depending on your industry, some will be a better fit than others.

LinkedIn is generally top-of-mind at an executive level, but Facebook, Twitter, or Instagram may also be good options, depending on industry standards. If it makes sense for your line of work, a personal website where you can display a virtual portfolio is another great option.

It’s better to focus your energy on one platform and go all in than to spread yourself thin by showing up in too many places. Research each platform carefully, looking for the ideal fit for you, your goal, and your messaging.

LinkedIn – LinkedIn is the gold standard for executive job search and networking. Approximately 77% of recruiters use LinkedIn as their go-to platform, compared with 63% who prefer Facebook.

Using LinkedIn to Build an Online Presence:
  • Optimize your profile, filling in each section, using keywords employers may be searching
  • Be active on the site regularly, posting, engaging, and commenting
  • Create and share content to show your expertise and position yourself as an expert in your field
  • Actively seek out the type of companies you are looking for
  • Build connections and grow relationships

Twitter – Many companies use Twitter to post and promote job openings. Following your target companies can be a great way to be the first to know when they have a new position. Using hashtags on your posts can also be a great way to show up when employers search for keywords and phrases.

Facebook – While considered more of a personal platform, businesses may still look at your Facebook profile. Be sure what you post is in line with the brand identity you want to establish. Joining professional groups on Facebook can also help you network to find potential opportunities.


Step Three – Create and share content.

Sharing your expertise can go a long way to positioning yourself as an expert in your field. One of the best ways to do this is to create fresh content. Are you a good writer, natural on-screen, or a wiz designing infographics? Play to your strengths, and craft helpful content that shows (rather than tells) that you know your stuff.

You could also consider guest blogging for industry sites or agreeing to be a guest on a podcast. Sharing your expertise and providing helpful insights builds your brand and develops your online presence during a job search.

Sharing content others created (with your insights, of course) can also go a long way to building your online presence and positioning yourself as a thought leader in your field.


Building a standout online presence during an executive job search is quickly becoming an essential skill to master. Done well, it can get you in front of the right companies, show what you can do, and position you as a strong leader in your field.

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Executive Job Search Resources for 2022

Executive Job Search Resources for 2022

This year might be the year you advance into a higher-paid position, move companies, expand select skills, get let go, secure a dream role, or change careers completely. To help, the right executive job search resources are needed.

Regardless of whether you are actively job searching or not, it would be wise to be prepared for any possibility. I recommend establishing a career management plan that can be executed on demand, taking into consideration a number of potential options and possibilities.

By putting yourself in the driver’s seat of your career, you have more control over where you go, how you get there, and the ROI that you receive.

As a savvy executive, if you do yourself job searching in the months ahead you will need resources to help you identify and execute a solid plan, stay on course, and achieve the greatest return on investment for your time and energies.

Here are 8 of my top executive job search posts to help:


1Executive Resume  Writing Trends for 2022

If it has been some time since you’ve had to use a resume (some executives go years without ever needing one) there is a good chance your resume needs some modernizing.  How can you tell if your resume is ‘behind the times’ or is using current strategies? This article will bring you up to speed.


2. Insights From an Executive Recruiter

This Q&A with executive recruiter and principal search consultant Arpad Szakal overviews tips on how to select a recruiter, work effectively with a recruiter, and what to expect from this relationship – as part of an executive job search.


3.  Seven Executive Job Search Myths Busted! 

There is a lot of information on the internet on the job search. Not all of it is equal, or true. This post busts some common misinformation circling executive job search.


4. Executive-Level Interviews: How to Prepare

How will you make a knockout first impression and position yourself as the perfect fit for the role? Knowing how to ace an interview is one of the most critical job search skills you can master. Brush up on your executive-level interview skills with these tips designed to set you up for success.


5 Network Your Way to a New Executive Role

One of the best ways to find your next opportunity is through your connections. Yet, many executives don’t make the most of this job search strategy. Here are a few tips to help you build a successful business network that will sing your praises and refer you when high-level opportunities arise.


6Overcoming Age Discrimination in Executive Job Search

Job seekers over 35 cite age discrimination as a top obstacle faced (AARP) while searching for a new role. While it can be challenging to prove, ageism is alive and well in the executive job market. The good news? With a bit of strategy and proper positioning, you can overcome ageism challenges and set yourself up for executive career success.


7. Executive Job Search Skills to Master

If you are searching for your next role, it’s time to put on your detective hat and polish up those executive job search skills. Research the company and role to determine must-have experience, traits and qualifications. Armed with this info, you will be able to position yourself as the perfect fit and a stand-out leadership candidate.


8Impressive Executive Resumes Lead With Results

In an executive resume, one must prove their claims.  Supporting evidence lies within measurable impacts, specific quantities, and strong metrics generated during a career.  For greater impact: load your executive resume with relevant results.  Even better, lead with them.


BONUS:  The Importance of Referral Strategy in an Executive Job Search

Are you effectively using a referral strategy in your executive job search? A nod from someone in your network is still one of the best ways to get your foot in the door. Employers are seeking suggestions from trusted sources – almost two-thirds of companies have a referral program in place.


Need support writing a stand-out executive resume or LinkedIn profile to support your executive job search? Reach out!

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Q&A: What is an Executive Job Search Trend for 2022?

Ask Adrienne-Executive Job Search Trend

In 2022, executive job seekers will be facing a hot hiring market at the start of the year. Hiring is likely to cool off as time goes on.

To compete for top roles throughout the year, regardless of hiring activity, many are wondering: “what is an executive job search trend for 2022 that I should include in my strategy?”. 


My answer is to emphasize soft skills in the search process.

More specifically, I urge the inclusion of soft skill evidence in all job search communications. Address soft skill strengths in the resume, the LinkedIn profile, and during interviews.

Over the years, many people have mistakenly believed that soft skills are only necessary for customer-facing roles. However, soft skills are increasing in importance to employers and recruiters at all career levels and positions. After all, almost every role from entry-level to C-suite involves contact with people and a need for social ability.


Soft Skills Evolution

As we head into another year, the perception of soft skills continues to shift and gain attention. The article “A Hard Look at the Term Soft Skills” notes that “Many HR experts suggest soft skills are gaining the upper hand over hard skills…[but] the term itself has met significant criticism.”

Society often considers soft skills to be just that: soft, fluffy, or non-substantial. Perhaps the term itself should change. The truth is that soft skills (no matter what they are called) are equally part of a person’s brand and significantly benefit a business.

An excellent article by Oxbridge Academy breaks down the top 5 reasons that soft skills are more critical than ever, with the belief that soft skills are needed to back up hard skill knowledge.

Finally, for executives looking for ideas on what soft skills to emphasize – LinkedIn’s 2021 Workplace Learning Report shares some of the most important skills this past year, including several soft skills like resiliency,  adaptability, communication, emotional intelligence, cross-functional collaboration, and creativity.

To position yourself as a top well-rounded leadership candidate, remember my top executive job search trend for 2022.  Showcase both hard skills and soft skills during your job search strategy. Carefully consider the requirements of the target role. Identify related content, stories, examples, or achievements that demonstrate soft skill strengths. You can’t just claim to be ‘creative’ or ‘adaptable’ in your search communications = you have to prove it.


If you are looking to create a stand-out resume or LinkedIn profile that positions you as a candidate of choice in 2022, I offer award-winning resume and LinkedIn services that can help. 

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Preparing for Executive Hiring Trends in 2022

Executive Hiring Trends Career Impressions 2022 (003)

Preparing for hiring trends in 2022. Are you ready for a leadership change?

Many call 2021 ‘The Great Resignation,’ as record numbers of people left their jobs or retired early. Others refer to 2021 as ‘The Great Resuffle’, because many people sought out and secured roles better aligned with their goals and needs.

This past year businesses shifted online, tech skills became more in demand, and the workplace became increasingly remote, so many people took the chance to switch things up.

As a result of these changes, the hiring market is hot right now, but how long will it last, and what will the job market look like as we head into 2022?

Companies will fill the majority of positions at some point, and the balance of power will shift. As an executive job seeker, how can you be proactive and prepare for the ever-changing job market?


Predicting Hiring Trends in 2022 – Executive Job Seekers Need to be Proactive

Unfortunately, there is no way to predict precisely how long the job market will continue to flourish.

An article by Fortune suggests that “2022 will be defined by the new normal and skyrocketing employee power within a historically tight labor market”.

A post by the Globe and Mail goes on to state that “workers need to arm themselves with technical skills if they want economic stability and prosperity, and in particular, if they want to obtain what are called “opportunity jobs.”  Opportunity jobs are defined as “a chance to make a steady and high- income livelihood and insulate themselves against future shocks in the labour market.”

Executives are not exempt from either of the above. Top execs can take advantage of a tight labor market to find a role better aligned with values, and even top leaders should consider technical ability/understanding to best support organizational advancement and growth and to remain relevant.

If you are currently seeking a new position or considering a change, here are two strategies to help you capitalize on the hot hiring market:


  1. Jump in!

If you have been thinking you need a career change, now could be the time to leap! Dip your toes in the water and see what’s out there – it is a time of transition as more companies move to a hybrid workplace and seek to fill open positions.

To figure out what it is you want, start by answering the following questions:

  • What aspects of your job do you love?
  • What are your must-haves and deal breakers?
  • Are there companies you would love to join? How can you get on their radar?
  • What are the most important things to you? (Personal and career goals?)
  • Are you open to switching industries or learning new skills?
  • As remote and hybrid situations become more common, what does this mean for you? If companies are hiring for remote positions in your industry, does that expand your job market?

No job or career is perfect, but finding a role and a company that closely aligns with your purpose and values will bring you the most significant amount of satisfaction.  If you’ve been waiting for an opportunity, maybe this hot job market is it – capitalize on it now, as we’re not sure how hiring trends in 2022 will shift.


  1. Stand out!

In a hot hiring market, there is still generally quite a bit of competition. How can you stand out among the rest? You need a strategy to compete with the masses and rise above your fiercest competitors.

To stand out in a competitive job market:

Develop a career story and personal brand. How do you want people to see you? What is the overarching theme of your career? How do your skillsets, education and experience combine to make you so great at what you do? Think of your brand story as a value proposition, making it obvious you are the clear choice over the competition.

Grow Your Network. We all know personal connections go a long way, and a recommendation from an associate could be just the push you need to stand out from the crowd. Aim to network continuously, meet new people, and touch base regularly to stay top of mind if an opportunity arises.

Upgrade in-demand skills. It has never been easier to learn a new skill – this is an excellent opportunity to perk up in-demand skills. Companies are reporting a shortage of talent, so how can you position yourself to fill the gap? Peruse job descriptions for positions and look for areas and skillsets that you could strengthen.


A survey of 45,000 companies in 43 countries found that organizations worldwide are reporting the strongest hiring outlooks since before the pandemic. We hope these hiring trends continue into 2022 as we slowly recover from the economic downturn caused by the pandemic. Now may be the perfect time to branch out and find your next leadership opportunity!


If you are ready to take the leap and seek your next executive opportunity, I’m here to help with resources, templates, and tips to ensure success.

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Affordable Job Search Resources to Get You Hired Faster: Job Search Journey

Affordable Job Search Resources to Get You Hired Faster: Job Search Journey

A job search, at any career level, can be a stressful and overwhelming time. While each job search journey is unique, there are typical stages that many job seekers share. Think of these stages as your recipe for success!

As an award-winning resume writer and job search strategist; I partner with executive job seekers on the creation of compelling career tools (executive resumes, LinkedIn profiles, bios, cover letters, etc.) here at Career Impressions.

Yet, many of my clients need more than just a resume. They need support with interview preparation, social media engagement, or salary negotiations. I needed a way to provide these professionals with even more support.

I’m also regularly approached by non-executive job seekers who are looking for quality support at an affordable cost. Many people are unable to invest in one-on-one assistance.

To help, I teamed up with 2 other respected colleagues to create Job Search Journey, the first marketplace for job seekers, with resources to support job search, from application to offer.

No matter what job search stage you’re in, there are affordable, quality resources to help you find your perfect role easier and faster.


How to Excel at the 7 Stages of Job Search


Stage 1: Exploration and Career Clarity

It’s time to dig deep and discover what it is you WANT to do. Throwing a wide net often leads to roles that aren’t the right fit for you. And if you’re not happy in the position, you won’t excel at the job.

To define your dream job, you need a deep understanding of yourself – your values, strengths, and personality traits. How do they all come together to fit your career? What type of job do you want next? Who is hiring? Finally, how do you plan to organize your search efforts?


Featured Resources:

 Career Change Exploration Worksheet

Job Search Scheduling Guide



Stage 2: Research

Now that you know what you want to do, move to where you want to be. Is there a dream company that you want to work for? A type of work culture you crave?

The more you know about the organization, the problems they face, and the solutions you offer, the easier it will be to sell yourself as the perfect fit. Research is one of the most vital steps of the job search process.


Featured Resources:

Building a List of Target Companies

A Guide for Conducting Job Search Research


Stage 3: Career Marketing Materials

It’s time to sell yourself. Your resume, cover letter, and LinkedIn profile are critical marketing documents that need to WORK for you.

A standout resume tells a compelling career story and positions you as the perfect candidate for the role. You want to write for people while making your resume ATS (application tracking system) friendly. You also need a strong online presence on social media sites like LinkedIn. Ensure every career tool is carefully compiled.


Featured Resource: Resume Creation and Customization Kit



Stage 4: Networking & Outreach

Build your network. You never know where your next opportunity may come from. A professional community can be a vast pool of options to help you fast-track your job search.

Make sure you talk to lots of people during your job search. People hire people. Identify decision-makers and conduct outreach — not to ask for a job, but to ask for information, intel, leads, or referrals to support search efforts.


Featured Resource: Informational Interviews, Email Templates



Stage 5: Interviews

You’ve got your foot in the door – now you must show them why you’re the best candidate for the job. Knowing how to ace an interview is one of the most critical job search skills to master. Today’s interview has changed; be prepared for phone, video, AI technology, and in-person interviews so that you can put your best foot forward.


Featured Resource: Ace the Interview, Get Prepped Quick Kit



Stage 6: Negotiations

The role is yours! Now how do you win the best possible offer? Statistics show that negotiating your first offer raises your wage an average of 7.4%. Have a plan, know your worth, and demonstrate how your contributions will benefit the organization.


Featured Resource: Get a Head Start in Negotiations



Stage 7: Future-proofing your career

Networking is not a one-and-done event – avoid only reaching out to your network when you are searching for a new role. Stay at it even after you’ve landed your dream job. Continuing to nurture your network and build a personal brand prepares you for the unexpected and keeps you top of mind for any other opportunities.

Remain active on LinkedIn. Engage with your network regularly. Continue to invest in yourself and your skills to remain competitive, even if you aren’t looking for a job.


Featured Resource: Get Active on LinkedIn, Build Thought Leadership



Job Search Journey is a one-stop marketplace where job seekers can find scripts, guides, and templates designed by award-winning resume writers and job search strategists. This marketplace has everything to support a successful job search from start to finish.

Where are you in your job search journey? If you are not currently job seeking, consider sharing this post with a job seeker in your life who could benefit from this marketplace. Or consider gifting a job seeker in your life resources from the site to help improve their journey.



For a limited time, I am offering “6 Scripts for Job Search Success” for FREE when you use the coupon code CITOM21 at checkout.

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Personal Brand in an Executive Resume – The Best Way to Rise Above the Rest

Personal Brand Career Impressions_ (002)

Creating a personal brand in an executive resume helps potential employers better understand your unique offering and the return on investment they would get by having you on their leadership team. Outstanding resumes (the ones that get you noticed and called for interviews!) elevate you above the competition and prominently display your value.

If you look at your executive resume as a marketing document, your personal brand is your unique value proposition. What solution do you offer that no one else provides? Why should this employer choose you over your competition?


Developing a personal brand in executive resume


  1. Lead with a unique brand statement

Your personal brand statement should grab attention and position you as the perfect fit for the role. Think of it as your hero statement – what is the overarching theme to your career success? What is the main goal you aim to achieve in an organization as a senior leader?

A unique brand statement should:

  • Grab attention
  • Solve a problem
  • Give a feel for who you are and how you’ll fit into the culture
  • Display one big idea – what do you want to be known for?
  • Demonstrate alignment between your offering and the company’s needs


Examples of personal brand statements:

Scales and grows organizations by as much as 100% YOY by building healthy and well-aligned global teams to effect change.

I help international manufacturing organizations increase profits and reduce waste by improving processes, adjusting focus, and aligning operations.


  1. Tell your brand story in your career summary

The top of your executive resume is prime real estate! This space is your opportunity to sell your unique value. Craft a career summary that highlights what makes you stand out, your big career wins, and the primary skills and talents that got you those results.


  1. Focus on accomplishments rather than a list of responsibilities

Employers know what tasks the role entails and already understand the day-to-day. They don’t want to hear how you spent your days, but how you succeeded at the job and the results you achieved.

Use storytelling in your job descriptions to highlight your big wins, that SHOW, rather than TELL how you performed in previous roles.


  1. Back up your brand statement with proof

Do you consider yourself a ‘forward-thinking leader?’ How can you prove that statement is true? Share specific instances that back up your claim.  How have you developed teams and led them to success?

Or do you see yourself as someone who can ‘create efficiencies and save money?’ What numbers do you have to demonstrate this to your reader?

Specific metrics speak louder than ‘I can’ or ‘I believe’ statements.


  1. Be personal

The tone of voice, words you choose, format and visual appeal of your resume reflect a style. Be mindful when selecting elements, so everything works together to display personality (without just listing hobbies and interests).


  1. Dig deep to get to the heart of what makes you stand out

If you’re not sure what your value proposition is, make a list of all the things you offer a company. Things like how you help, what goals you achieve, how your experience, skillsets, and personality combine to make you fantastic at your job.

Once you have a list, look for an overarching theme. Support this theme with clear challenges you faced, actions you took, and results you produced.


  1. Be as specific as you possibly can

If you work in a highly specialized field, speaking directly to your target market is particularly important. Focus on one big idea. Give answers and metrics, emphasizing the exact problems you solve and the results you can achieve.


  1. Be authentic

While you want to customize your resume to each position you apply for, your personal brand should be a genuine reflection of who you are as a person and what you have to offer a potential employer.


  1. Showcase unique and combined strengths

You, your personality, and your abilities are unique. Combine them into one comprehensive picture that accurately details why you are the perfect fit for the role.

Consider both the hard and soft skills that structure your offering.

Yes, organizations need to know how you’ll benefit the bottom line, but employers also want a leader that is potentially flexible, communicative, initiative, and innovative. Align your skills with company requirements.


  1. Keep your brand consistent across all channels

The tone you use on your social media channels, in person, during interviews, and on your executive resume should all be consistent with how you want potential employers to see you.


Creating a personal brand in an executive resume helps set you apart, and in a hot job market, it could be what makes an employer choose YOU. Determine how you want potential employers to see you and know you. And then be intentional about crafting a personal brand that reflects what you have to offer.


Visit my shop on Job Search Journey for DIY workbooks that help you define your personal brand and craft a resume that rises above the rest. 



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Avoid Job Search Burnout: 10 Tips to Stay Positive

Job Search Burnout Career Impressions_ (002)

Job search burnout is real! Seeking a new career opportunity is one of the most stressful times in our lives; it is physically, emotionally, and mentally draining.

Remember that you are more than your work! This situation is temporary, and soon you will land your dream role and be on the other side. You are also not alone! Seek support during this difficult time. There are people and resources to help.

Avoid job search burnout and stay positive with these 10 tips:


Maximize Your Job Search

Mastering executive job search skills will boost confidence and give you a sense of control over your situation.  Craft a stand-out resume, network, ingrain yourself in your industry, make the most of social media, and get visible.

Think UP

Pay attention to your thoughts and self-talk. When you notice negative statements popping into your mind, replace them with something more positive. Reframe the situation, focusing on the wins a new opportunity brings.

Move Your Body

Regular exercise is a healthy coping strategy. Exercising 30 minutes a day, 3 to 5 times a week, reenergizes you, clears your mind, and releases endorphins that give you a boost. It can also increase confidence and encourage you to be more social.

Take Care of Yourself

Job search burnout can get you down – treating yourself well keeps you in the best spirits. Resist the urge to spend all your free time seeking out your next executive opportunity and focus on your well-being. Eat a healthy diet, exercise regularly, meditate, and carve out time for the things you enjoy.

Spend Time with Positive People

Choose your company wisely. Spend time with optimistic people who bring you up and help you stay motivated and inspired. Reach out to your network, set up coffee dates, seek out other job seekers, or consider hiring a mentor or coach.

Keep Up to Date

If you are out of work or not employed in your preferred industry, be sure you dedicate time to keeping up to date. Stay in the loop with industry news, keep in contact with your connections, or consider taking a quick course to learn a new skill.

Make the Most of Your Time

If you are out of work, take advantage of the extra time – read books you haven’t had time for, tackle tasks you’ve been putting off, and spend time with loved ones. Just be sure to balance these activities in tandem with job search tasks.

Switch Things Up

Variety is the spice of life! Try something new in your job search, switch up your resume, try a new way of networking, attend a virtual conference, or volunteer to be an expert speaker.

Consider switching up your daily routine if yours has become stale. Create a morning routine that sets you up for success.

Embrace Small Wins

Sometimes a goal of ‘getting a job’ is overwhelming. This large goal only gets achieved at the very end. Instead, break down activities into smaller, more achievable tasks. Celebrate the day’s small wins like meeting targets, making a new connection, or penning a great outreach email.

Read About People You Admire

Every successful person has struggled at some point. Reading about how others pushed through will help you focus on your long-term goals and what is on the other side of this challenging time.


Job search burnout doesn’t have to take over – remember that this is not your permanent destination. Life is ever-changing, and if you stay positive and stick with it, you will find the executive role you covet.

If there is anything I can do to help make your job search faster and easier, please reach out.