Are you using LinkedIn for your executive job search? With almost 800 million members and growing, LinkedIn is the world’s largest professional network, and an incredible way to make professional connections and seek new opportunities.
How to Effectively Use LinkedIn for Executive Job Search
Maximize your profile
Start by filling out every section of your profile to create a complete picture of your career. Use storytelling to craft a compelling About section that captures attention, summarizes your strengths, and defines your value proposition. Succinctly state what you do, why you do it, and what makes you great at it.
Your LinkedIn About section is an excellent opportunity to build your brand and make a more personal connection. It can be written in the first person with a less formal tone than your resume, focusing on the problems you solve and how your position ties into the company’s big picture.
Lead strong with the most compelling information – what will make people stand up and pay attention? Hook your reader at the beginning and keep your summary engaging and easy to read. Short paragraphs, lists, or bullet points ensure your bio is visually appealing and easy to digest.
Be as thorough as possible when filling out the sections, taking advantage of LinkedIn’s many features.
Use Keywords Strategically
Keep SEO in mind when filling in your LinkedIn profile. What words or phrases are potential employers or connections typing in when searching for your position? Any word or phrase used to describe your industry, role, or specific qualifications are excellent options.
Use keywords throughout your profile, including your headline, job summary, and qualifications. Scatter the keywords and phrases naturally throughout the copy so it sounds organic and easy to read. As with your resume, you want to optimize for both apps and the human eye.
Be Active on LinkedIn
You will get the most significant benefit of using LinkedIn for your executive search if you are consistently active on the platform. Post to your profile, share helpful articles with your insights and consider creating articles or videos to position yourself as an expert in the field.
Be social – interact with other people and pages, provide insightful comments, join groups, and actively participate. Stay in touch with your connections, reach out and say hi, or share articles or videos you think they may find interesting.
Seek New Connections
It’s a good idea to actively grow your network, even when you’re not searching for work. Seek out connections you would like to make, and try to find common ground – do you both know the same person, have you worked at the same company, do you have the same interests? Make a note of what you have in common, giving them a great reason to add you as a new connection.
Use LinkedIn as a Research Tool
LinkedIn is an incredible tool to help you connect with your dream companies and learn more about them. What are they looking for, what types of employees do they have working for them right now? How would you fit into the overall culture? Check out employee profiles, job descriptions, company pages, and any press or articles that offer insights into organizations.
Using LinkedIn for executive job searches can help you grow your network, reach new connections, and seek out your next executive opportunity. With the right strategy and approach, LinkedIn can be a valuable tool in your job search toolkit!
To learn more about how to use LinkedIn to its fullest check out New LinkedIn Features for Executive Job Seekers.